PORCUPINE RIDGE PIZZERIA CHALLENGE
Campaign Overview
Stand a chance at the ULTIMATE PRIZE of being named the PORCUPINE RIDGE PIZZERIA CHALLENGE WINNER and being recognised as SOUTH AFRICA’S FAVOURITE PIZZERIA, as voted by consumers!
RESTAURANT PARTICIPATION: REQUIREMENTS & BENEFITS:
There is NO SIGN-UP DEADLINE. Restaurants can enter at any stage of the campaign.
(1) PIZZERIA/RESTAURANT
Any establishment where pizzas are offered and where there is possession of a liquor license.
(2) LISTING & BUY-IN REQUIRMENTS
A. Restaurants are required to list (either on their wine list/ blackboard/ or the supplied table-talker)
1 x Porcupine Ridge white/roséwine & 1 x Porcupine Ridge red wine as BTG offerings.
B. The initial minimum buy-in requirement to sufRice the BTG listings is 6 cases (6 x 750ml) total. (This is not 6 cases per wine.)
(3) RESTAURANT BENEFITS
A. Stand a chance at the ultimate prize of being named the Porcupine Ridge Pizzeria Challenge winner and
being recognised as South Africa’s Favourite Pizzeria as voted for by consumers!
B. Upon sign-up, the restaurant will immediately be added to the list of participants
on the www.VOTEPIZZA.wine website and be ready to receive votes.
C. Each participating restaurant will receive promotional material including
Bill Inserts, Takeaway Pizza Box Stickers & Table-Talkers to create consumer awareness and to entice voting.
D. Extensive National and Local Media Coverage from our media partner.
JAG COMMUNICATIONS is a PR agency with a proven track-record and excellent reputation, with an industry career spanning more than 30 years
(4) RESTAURANT PRIZES
THE TOP THREE RESTAURANTS, BASED ON THEIR VOTES RECEIVED THROUGHOUT THE CAMPAIGN PERIOD, WILL BE RAISED TO THE PODIUM. NUMBER ONE WILL BE CROWNED AS THE CHALLENGE WINNER. THEY WILL RECEIVE:
A. Wine Supply Prizes: Each restaurant will receive the number of cases purchased during the campaign (2 months), calculated out to a – 6-month volume (1st Place), 4-month volume (2nd Place), 3-month volume (3rd Place)
B. Porcupine Ridge branded POS: To the value of – R15,000 (1st Place), R7,000 (2nd Place), R4,000 (3rd Place)
C. Waiter Incentive: Each restaurant will receive R1,800 in vouchers (R900 + R600 + R300) & three cases of wine to award to their top, Porcupine Ridge-selling waiters.
D. Podium-position trophies.
E. Media & Social Media coverage
THE TOP 10 (4-10) PIZZERIA’S WILL RECEIVE ACKNOWLEDGMENT (BRAGGING RIGHTS!) THROUGH:
A. Top 10 acknowledgment signage (plaque).
B. Receive back their initial 6 case buy-in.
C. Waiter Incentive: Each restaurant will receive R1,800 in vouchers (R900 + R600 + R300) & three cases of wine to award to their top, Porcupine Ridge-selling waiters.
D. Media and Social Media coverage.
VOTERS PARTICIPATION AND BENEFITS
(1) CONSUMER VOTING PROCESS
A. This is the 2-month period of the challenge campaign (September 1st to October 31st).
B. Promotional material (engagement tools) including Bill Inserts, Takeaway Pizza Box Stickers & Table-Talkers will contain QR-code and website details.
C. The website contains an elementary Rill-in page (name, e-mail address, mobile number) and a drop-down
list that includes all participating restaurants. The consumer completes the page and casts their vote.
D. Consumers are incentivized to vote through weekly prizes and a grand prize.
E. Restaurants are encouraged to motivate consumers to vote in order to win.
(2) CONSUMER PRIZES INCLUDED:
A. Grand Voter Prize (1 Winner)
• Pizza for a year to the value of R 2,000 from nominated pizzeria.
• 30 bottles of Porcupine Ridge Wines
• EarthFire Pizza Oven
B. Weekly Voter Prizes (9 Winners)
• 6 bottles of Porcupine Ridge, EarthRire Pizza accessories
(3) CAMPAIGN ENGAGEMENT TOOLS
A. Participating restaurants will receive a campaign starter pack with the following
marketing materials and be topped-up, when required (see examples on next page):
• Takeaway Pizza Box Stickers (1,500 units)
• Table-Talkers (50)
• Bill Inserts (50)
B. The following communication tools will engage consumers at a personal level:
• Social Media Advertising
• Voting website
• Traditional Media (Radio, Newspaper, Magazine etc)
• Word-of-Mouth
Restaurants interested in participating should contact their local VINIMARK REPRESENTATIVE or
e-mail: [email protected]
